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Our Story

Disrupting the norm. From the start.

In August 2012, our founder Patrick was unimpressed by the lack of healthy snack options offered at his office. That's when the idea for fitppl was born – a line of products that prioritize real, wholesome ingredients and nothing shady. Today, we continue to be committed to helping people elevate their nutrition and live their best lives.

Taking a natural approach to innovation.

At fitppl, we've always been driven by the "why". Why are wellness products full of shady ingredients? Why are CPG brands so wasteful? From day one, we've been committed to doing things differently – creating products that are better for people and the planet. We believe in taking a natural approach to innovation, challenging the status quo and disrupting the norm.

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Ditch the plastic

The journey that launched the fitppl mission

It was a trip to Thailand that sparked the fitppl journey and changed our founder Patrick's life forever. In late 2013, as he explored the beauty of the country, one thing stood out to him – the devastating impact of plastic pollution on the ocean. Inspired by this realization, Patrick created a video to share his experience and ignite a movement. This is the story of how fitppl was born.

Ditch the plastic

The journey that launched the fitppl mission

It was a trip to Thailand that sparked the fitppl journey and changed our founder Patrick's life forever. In late 2013, as he explored the beauty of the country, one thing stood out to him – the devastating impact of plastic pollution on the ocean. Inspired by this realization, Patrick created a video to share his experience and ignite a movement. This is the story of how fitppl was born.

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Better for people. Better for the planet.

The fitppl standard

We go above and beyond to ensure the quality and integrity of our products. From farm to doorstep, every product undergoes rigorous testing and traceability. Plus, we're proud to be Non-GMO Project verified, Gluten-Free Certified, Vegan.org certified, and a Certified B Corp.

See Our Standard
Meet Patrick

Big Beard. Bigger mission.

Meet Patrick,  the founder of fitppl and a man on a mission. A native of Austin, Patrick has always been inspired by the great outdoors and founded fitppl to create products that are better for people and the planet. With a serious beard and even more serious mission, he's leading the charge to change the status quo in the wellness industry towards a more sustainable future.

Read Our Story
best plant protein powder
Meet Patrick

Big Beard. Bigger mission.

Meet Patrick,  the founder of fitppl and a man on a mission. A native of Austin, Patrick has always been inspired by the great outdoors and founded fitppl to create products that are better for people and the planet. With a serious beard and even more serious mission, he's leading the charge to change the status quo in the wellness industry towards a more sustainable future.

best plant protein powder
Read Our Story

Authentic Sustainability

We're tired of empty promises. That's why we're taking action and getting our hands dirty.

Cleanup impact to date

37,398

Pounds of trash removed

Featured in

ProudlyHomegrownin Austin, Texas

ProudlyHomegrown inAustin, Texas