About Us

fitppl is an Austin-based company committed to crafting better food and supplement products with an innovative approach to reducing plastic use. Each purchase uniquely supports our cleanups to remove litter from our cities, parks, and oceans. Our purpose was cultivated over years of experiences, adventures, and observations of our founder. Below is a timeline by Patrick explaining why fitppl was created.

Our mission is to be a socially-proactive force in the fight against the catastrophic plastic pollution epidemic by taking measurable action through our fitppl  cleanups, and forward thinking products.

fitppl is a collective of individuals with a vested interest in crafting products that are better for people and better for the planet. The fitppl lifestyle: what we drink, the way we eat, the way we think, is held together by the common thread of sustainability.

The trip that created the fitppl mission.

In late 2013, Patrick was a newly minted (admittedly struggling) freelance cinematographer. The fitppl brand was still just an idea at this point. During some down time from filming, he took a trip to Thailand to meet a friend. This trip changed the trajectory of his life and was the catalyst to begin the fitppl journey. With all the beauty Thailand had to offer, one thing stuck in his mind. The plastic pollution he witnessed in the near Hong Island. This video created by Patrick back in 2013, captures the beauty of the country during his 40 day trip, and why it's more important than ever to do whatever possible to preserve our oceans.

Our first International cleanup.

Patrick's mission came full circle in 2019, when we hosted our first international cleanup in Costa Rica. Patrick lived there in late 2011 for about 4 months. This experience unknowingly planted a critical seed that would develop into the fitppl brand. Jumping into a high stress corporate environment with processed junk food in the company kitchen, made maintaining a healthy lifestyle less than optimal versus the simplified Costa Rica lifestyle he become custom to. So going back to Costa Rica to giveback to the country that gave him so much inspiration was an incredible experience.

The trip that started it all.

In late 2013, Patrick was a newly minted (admittedly struggling) cinematographer. The fitppl brand was still just an idea at this point. During some down time from filming, he took a trip to Thailand to meet a friend. This trip changed the trajectory of his life and was the catalyst to begin the fitppl Journey. With all the beauty Thailand had to offer, one thing stuck in his mind. The plastic pollution he witnessed in the ocean. This video Patrick created way back in 2013 captures the beauty of the country during his 40 day trip, and why it's more important than ever to do what we can to preserve our oceans.

Non-GMO ProjectVerified

North America’s most trusted third-party verification for non-GMO food and products.

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Non-GMO ProjectVerified

North America’s most trusted third-party verification for non-GMO food and products.

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Learn about our

B CorpCertification

A group of companies focused on using the power of business as a force for social, environmental, and economic good.

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Learn about our

B CorpCertification

A group of companies focused on using the power of business as a force for social, environmental, and economic good.

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The fitpplStandard

There's a lot of noise these days. See why we're different.

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The fitpplStandard

There's a lot of noise these days. See why we're different.

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Impact to date:

30

Active Cleanups.

30,582

Pounds OfTrash Removed.

2,183

Volunteers.

Press Kit

Are you a media outlet and want to share our mission. Visit our media page, it has everything you need from logos, pictures, and videos.

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Proudly Homegrown inAustin, Texas

Proudly Homegrown inAustin, Texas