fitppl is a socially-proactive, Austin-based company with a vested interest in crafting products that are better for people and better for the planet. We create healthy food and supplement products with an innovative focus on packaging that reduces or eliminates plastic waste. Each purchase supports our cleanups to remove plastic and trash pollution from our cities, parks, creeks, and oceans.
Over 80% of ocean plastic comes from land-based sources. Once plastic enters our oceans it's near impossible to cleanup. Plastic is not buoyant, which means we have plastic at all depths of the oceans. The best solution is to stop the pollution before it reaches the ocean. A majority of the plastic and trash in our communities is from package foods and supplements. We are the first environmentally proactive company in our space taking measurable action through our cleanups.
"To be frank, we're constantly sold bullsh*t. Buzzwords and catchy tag lines mask what's really in products, and what really happens after. No brand in the food and supplement space is taking action or responsibility for the amount of waste created. We've been raising hell about this since before banning straws was trendy. Greenwashing exacerbates the problem. There are very complex issue with green initiatives sold by companies. Most of the products we use end up in our oceans, not recycled. The only line of defense is to clean it up. My goal is to influence a large collective of individuals to actively do this throughout their everyday lives. If enough people are inspired through our mission, we can create the measurable impact needed to slow the irreversible damage being done to our oceans. Hopefully the fitppl platform inspires people to be mindful and cut through the bullsh*t"
— Patrick Schecht, Founder
"We are creating too much waste and industry greenwashing is exacerbating the problem. There are very complex issues with green initiatives which the public deserves to be made aware of. The amount of waste we create that ends up as littering is beyond alarming. This litter ends up in our waterways, which lead to our oceans. The only line of defense is to cleanup it up. Our goal is to influence a large collective of individuals to actively cleanup litter throughout their everyday lives. If enough people are inspired through our mission, we can create the measurable impact needed to slow the irreversible damage being done to our oceans."
— Patrick Schecht, Founder
Our cleanups combine the active lifestyle of fitppl + our mission to reduce plastic pollution. We workout, get sweaty, then cleanup! Anyone can join! We want to host these around the U.S. and eventually the world. We don't cap our cleanup based on a sale for a good deed model. We host as many as organizationally possible. Each purchase keeps this mission alive.
Our plant-based proteins and superfoods blends incorporate our Ditch The Plastic initiative by eliminating bulky plastic tubs and replacing the wasteful plastic scoop, with a wooden one. We use all plant-based ingredients due to the environmental toll factory farming is causing, and the nasty hormones and steroids in dairy. All of our blends are organic, non-GMO, stevia-free, and gluten-free.
If you need additional information or would like to setup an interview please contact us at the email below!
fitppl creates plant-based proteins and superfoods blends which incorporate our Ditch The Plastic initiative. We reduce or eliminate plastic use in packaging and material used. All our blends are organic, non-GMO, stevia-free, and gluten-free. They're delicious mixed with just water, or any recipes you can think of. As part of our mission to reduce plastic pollution, we host our Active Cleanups. These incorporate the active lifestyle of fitppl + our company mission to reduce plastic pollution. We do these because 80% of plastic pollution enters the ocean from land, which has caused an estimated 46,000 pieces of plastic per square mile in our oceans. By 2050 we'll have more plastic than fish in our oceans. our mission is to slow this down.
