In 2011, the apparel industry was put under a microscope after a Greenpeace report that linked textile manufacturing to toxic water pollution. This was spurred by the use of Polyvinyl Chloride, also known as PVC. After this enormous report, some brands ceased use, but not enough. There are still hundreds of brands who have not committed to a toxic-free future, but fitppl is not one of them.

The compound PVC runs rampant in the textile industry. As does it’s sister poison, Phthalates, which can be found in almost every screen-printers workshop. Both of these chemicals are derived from petroleum and have been linked to numerous major medical disorders on top of the harm it does to the environment. It is one of the most widely produced synthetic plastic polymers, and isn’t found only in clothing. It is also frequently used in piping and flooring, but no matter where it is used, it is a poison to the environment.

It is one of the most widely produced synthetic plastic polymers, and isn’t found only in clothing. It is also frequently used in piping and flooring, but no matter where it is used, it is a poison to the environment.  More often than not, a screen printer will need to use custom colors to fulfill an order, which means the inks are disposed of after a fulfillment. So, the residual ink piles up in an inefficient and environmentally dangerous way.

At this point, you might be asking yourself why? Why not just use PVC if everyone else uses it? That’s a fair question. It would be a lot easier to use fewer plastisols, or not take such an extreme stance.

But easy has never been our style. fitppl is not interested in using plastisols in a more efficient way.

The principles that this company was founded on are not to use destructive materials in a less destructive way – but to find a way to not use them at all.

It is with this intention, the intent to blaze our own path – not to trod lightly on the ones that have been paved with practices that harm our planet – that we introduce the fitppl clothing brand. Made with water-based printing in California, we consciously craft our line of clothing with the same dedication that produced our line of food products. All of our ventures are executed thoughtfully, with people and planet in mind.

Water-based inks contain zero PVC or phthalates. Not some, or fewer than Plastisol…none. Nada. In addition, cleaning the screen after printing does not require solvents, unlike Plastisols. From printing to cleaning, the only element used is water.

So when you wear the fitppl brand on your back, you know you are shouldering your responsibility as a citizen of this world – holding up your end of a promise to inhabit the Earth respectfully, mindfully, and with compassion.