fit starts within.fits starts with Authentic nutrition.

Authentic nutrition for optimal living.

Our Ethos

In a world of fake promises, we stay true to our values. Better nutrition is the foundation of optimal living, and we believe it starts with pure and authentic ingredients. That's why we refuse to cut corners or use gimmicks – it's just not who we are. At fitppl, delivering the highest quality nutrition is what we do best.

Our Ethos

In a world of fake promises, we stay true to our values. Better nutrition is the foundation of optimal living, and we believe it starts with pure and authentic ingredients. That's why we refuse to cut corners or use gimmicks – it's just not who we are. At fitppl, delivering the highest quality nutrition is what we do best.

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Better for people. Better for the planet.

Our mission is to cut through the noise in the wellness industry and offer genuinely beneficial products that prioritize both human health and environmental sustainability. We stand firm in our commitment to never use any ingredients or packaging that don't align with these values.

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Nothing Shady

We believe in the power of simplicity. That's why we only use pure, unprocessed ingredients in our products. No stevia, soy, gums, emulsifiers, solvents, dairy, hexane, natural flavors, or artificial ingredients. We're committed to transparency and honesty.

We don't use any additives or artificial ingredients that could disrupt the balance of your gut microbiome. Many companies use stevia as a sweetener, but it can be heavily processed and mixed with chemicals, and still be labeled as "stevia." We believe in transparency and purity, which is why we only use clean, natural ingredients.

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Transparent Nutrition

We believe that you should have transparency in the ingredients of the food you eat, no matter your preferred diet, whether it's complex or simple.

Our products undergo thorough testing and traceability from farm to home to earn these certifications:

Certifications

Non-GMO Project Verified

Vegan.org Certified

Authentic Sustainability

In a world full of greenwashing, we believe in genuine sustainability. This means taking responsibility for our environmental impact and doing everything we can to minimize it. We strive to be transparent about our practices and make sure that every decision we make takes the planet into consideration.

Authentic Sustainability

In a world full of greenwashing, we believe in genuine sustainability. This means taking responsibility for our environmental impact and doing everything we can to minimize it. We strive to be transparent about our practices and make sure that every decision we make takes the planet into consideration.

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fitppl is dedicated to offsetting the plastic waste created by our industry through clean-up efforts and responsible packaging choices.

DitchThePlastic

Eliminating plastic in our products since day one
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Our Environmental Commitment

The consumption of products by humans is causing irreparable harm to the planet. We are committed to doing everything we can to address this issue, but we need your help. Supporting and sharing our brand is one way to make a difference, but we also invite you to join our "one piece a day" initiative or get involved in cleanup efforts. Together, we can work towards a more sustainable future.

Our EnvironmentalCommitment

The consumption of products by humans is causing irreparable harm to the planet. We are committed to doing everything we can to address this issue, but we need your help. Supporting and sharing our brand is one way to make a difference, but we also invite you to join our "one piece a day" initiative or get involved in cleanup efforts. Together, we can work towards a more sustainable future.

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Volunteers from our San Diego cleanup in 2019

Future & Growth

Our Promise

We are fully committed to everything we do. We commit to better products, authentic sustainable practices, and meaningful impact today and into the future. fitppl was founded on these principles since 2015 and we will always remain true to our core values.

Our Promise

We stand for better products, sustainability, and making a real impact. Since 2015, we've stayed true to our values and we won't stop now. Join us in our mission to create a better future.

Born inAustin