Better for people.Better for the planet.


We get it, you see it everywhere. The cleanest this, most natural that, the highest quality ever…there are a lot of claims, but what do they really mean? For us, if you don’t recognize an ingredient, chances are your body won’t either. Processed stevia, gums, and natural flavors are not necessarily clean in our book. Whey-based products introduce another overlooked issue. A large majority of dairy milk is produced in factory farms. These cows are genetically engineered and fed growth hormones to force them to produce more milk. Due to this extensive biological manipulation, today’s dairy cows produce up to 12 times more milk than they would naturally produce to feed a calf. This doesn't sound clean or natural at all. But In the end, it's for you to decide, and we create better products to make that decision easy.

We get it, you see it everywhere. The cleanest this, most natural that, the highest quality ever…there are a lot of claims, but what do they really mean? For us, if you don’t recognize an ingredient, chances are your body won’t either. Processed stevia, gums, and natural flavors are not necessarily clean in our book. Whey-based products introduce another overlooked issue. A large majority of dairy milk is produced in factory farms. These cows are genetically engineered and fed growth hormones to force them to produce more milk. Due to this extensive biological manipulation, today’s dairy cows produce up to 12 times more milk than they would naturally produce to feed a calf. This doesn't sound clean or natural at all. But In the end, it's for you to decide, and we create better products to make that decision easy.


Ok, so we're hating on whey.What about grass-fed?

Like any newly coined marketing trend, it's complex. Grass-fed beef isn't necessarily more sustainable than grain-fed beef. Because grass-fed cows consume a more complex carb and grow more slowly than their grain-fed counterpart, they produce more methane while making the same amount of meat or dairy. Up to 400% more methane, to be exact. But grass fed must be happy cows, right? Not exactly, especially with bigger beef producers, grass-fed beef can still mean confined cows in poor conditions, who are simply given a small outdoor area to graze in from time to time. Regardless of how humane the whey product claims to be, when you’re standing in front of the supplement aisle, you usually can’t know which feedlot, or which pasture, the dairy came from, let alone how conditions were managed.

You're just here to buy clean supplements,but we keep pushing our mission.Why should you care?

Well frankly, trash and plastic pollution is a really, really big problem...and our mission didn't appear out of thin air either. It was engrained in the company by our founder, when fitppl was still just an idea. We were tired of seeing all the greenwashing. Any company can slap an eco-friendly label on their packaging and claim to care about the environment, but how many are actually doing something about the problem? Because 80% of plastic and trash that enters our oceans from land. We're really proud to be the the first environmentally-proactive company tackling this issue So when you buy from us, you help our mission grow.

See Our Story

So you're down with the overall mission.How do you get involved?

An easy way to start is switching to plant-based when possible, we get going full vegan can seem like a tough feat. So just lean in and start replacing meat and dairy when possible. Your body and planet will thank you. Join our cleanups if they're in your area, we're working hard to expand our cleanups, if they're not. You can also setup your own cleanup. Have friends? Have a phone? Then you can organize a cleanup. The easiest way to get involved in your everyday life is to join our One Piece A Day initiative. It’s simple, just pick up one piece of trash a day. In front of your house or office, before school, at the bar, on your evening jog, while hiking, wherever you like. We're stoked to have you in the fitppl family now.

Get Involved

Ok, so we're hating on whey.What about grass-fed?

Like any newly coined marketing trend, it's complex. Grass-fed beef isn't necessarily more sustainable than grain-fed beef. Because grass-fed cows consume a more complex carb and grow more slowly than their grain-fed counterpart, they produce more methane while making the same amount of meat or dairy. Up to 400% more methane, to be exact. But grass fed must be happy cows, right? Not exactly, especially with bigger beef producers, grass-fed beef can still mean confined cows in poor conditions, who are simply given a small outdoor area to graze in from time to time. Regardless of how humane the whey product claims to be, when you’re standing in front of the supplement aisle,  you usually can’t know which feedlot, or which pasture, the dairy came from, let alone how conditions were managed.


You're just here to buy clean supplements,but we keep pushing our mission.Why should you care?

Well frankly, trash and plastic pollution is a really, really big problem...and our mission didn't appear out of thin air either. It was engrained in the company by our founder, when fitppl was still just an idea. We were tired of seeing all the greenwashing. Any company can slap an eco-friendly label on their packaging and claim to care about the environment, but how many are actually doing something about the problem? Because 80% of plastic and trash that enters our oceans from land. We're really proud to be the the first environmentally-proactive company tackling this issue  So when you buy from us, you help our mission grow.

See Our Story

So you're down with the overall mission.How do you get involved?

An easy way to start is switching to plant-based when possible, we get going full vegan can seem like a tough feat. So just lean in and start replacing meat and dairy when possible. Your body and planet will thank you. Join our cleanups if they're in your area, we're working hard to expand our cleanups, if they're not. You can also setup your own cleanup. Have friends? Have a phone? Then you can organize a cleanup. The easiest way to get involved in your everyday life is to join our One Piece A Day initiative. It’s simple, just pick up one piece of trash a day. In front of your house or office, before school, at the bar, on your evening jog, while hiking, wherever you like. We're stoked to have you in the fitppl family now.

Get Involved

Why we create better products:

PEOPLE

We put people first. The bottom line takes a distance second. It just helps us sleep at night creating products that are better for you, transparent, and free of evil practices.


PLANET

The planet gives us a lot, but a lot of companies take it for granted. We meticulously map out every process of our products lifecycle to minimize our overall footprint, from packaging, shipping, and delivery to your doorstep; our goal is to utilize the most sustainable practices. This also means using plant-based ingredients that serve our mission too. Over 99% of farm animals in the U.S. are raised in factory farms, which is the #1 contributor to greenhouse gases. We take a lot of factors into consideration during the product creation process; and our B Corp certification assures these efforts met.


PURPOSE

Living with purpose is one of the pillars of happiness. Our founder instilled this in the foundation of the company, after unknowingly discovering his purpose to wake up the masses of the pollution epidemic, when fitppl was still just an idea. What did he discover? While in the waters of Thailand in 2013 he saw a fraction of the millions of tonnes of plastic debris such as bags, bottles, and food packaging that enters our oceans annually. So what brings us happiness? (besides providing you better products) Raising awareness and taking measurable action to alleviate the pollution issue through our active cleanups, and forward thinking products that eliminate plastic use.

Sustainability


Sustainability is a tricky subject, the term is often used today by companies wishing to position their products as “green.” But with many green initiatives; there are many, many complex issues to deal with. We do not sell a zero waste solution. We do not sell a zero waste line of products. We do endeavor to be completely open with our customers as to why we do things the way we do them. Unfortunately there is currently no silver-bullet solution…Our primary goal in this area is awareness of our impact upon the environment and a sincere effort on our part to minimize it. There really is a lot of truth to the statement, the first step towards change is an awareness.

Environment


There is no denying that environmental change created by humans is causing irreversible damage to our planet. It's a problem that's on all our minds but one which is frequently swept under the rug. We welcome you to join our mission by pledging our one piece a day initiative, or get involved in our active cleanups, or just educate friends and family. We believe the most effective way to spread this message is through our passionate, dedicated customer base. If you have ideas, suggestions, events, or media outlets to help spread our mission, drop us a line!

Farming & Ingredients


We find the best ingredients possible from farmers that follow sustainable practices. This means:

  • Reducing The Toxic Load: Using ingredients that honor organic farming practices which promotes a less toxic environment for all living things.
  • Reduce Off Farm Pollution: Industrial agriculture doesn’t just pollute farmland and farm workers; it also wreaks havoc on the environment downstream. Pesticide drift affects non-farm communities with odorless and invisible poisons. Synthetic fertilizer drifting downstream is the main culprit for dead zones in delicate ocean environments, such as the Gulf of Mexico, where its dead zone is now larger than 22,000 square kilometers, an area larger than New Jersey, according to Science magazine.
  • Avoid Hasty and Poor Science in Your Food: Organic is the only de facto seal of reassurance against these and other modern, lab-produced additions to our food supply, and the only food term with built in inspections and federal regulatory teeth.
  • Build Healthy Soil: Mono-cropping and chemical fertilizer dependency has taken a toll with a loss of top soil estimated at a cost of $40 billion per year in the U.S. Add to this an equally disturbing loss of micro nutrients and minerals in fruits and vegetables. Feeding the soil with organic matter instead of ammonia and other synthetic fertilizers has proven to increase nutrients in produce, with higher levels of vitamins and minerals found in organic food.
  • Less Energy: Team with organic farms which uses less energy (on average, about 30 percent less), is beneficial to soil, water and local habitat, and is safer for the people who harvest our food.
  • Promoting Biodiversity: Support organic farms and their thriving, diverse habitats. Native plants, birds and hawks return usually after the first season of organic practices; beneficial insects allow for a greater balance, and indigenous animals find these farms a safe haven.

We try to source everything as close to Austin, Texas as possible to reduce our carbon footprint in terms of transportation. All ingredients listed as organic, are certified organic.

Yes. All the ingredients listed as organic are certified organic through USDA, Pro-Cert, or QAI.

All of our ingredients have been tested for heavy metals and test well below the technical standard. You can find the heavy metal results at the bottom of each product page.

A majority of our ingredients are sourced in the U.S. Some ingredients are indigenous to other parts of the world like South America, Madagascar, or Southeast Asia. We find friendly farms wherever we source to ensure farmers are treated fairly.

We make everything in our home state of Texas to reduce our transportation footprint. Our Texas facilitie follows strict cGMP guidelines and are SQF/GFSI certified.

Yes. We are also in the process of receiving our Non-GMO project verification.

CertifiedB Corp

A group of companies focused on using the power of business as a force for social, environmental, and economic good.

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Vegan.orgCertified

Plant-based provides numerous benefits to animals’ lives, to the environment, and to our own health.

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Future & Growth


Everything you just read, we're fully committed to it. Which means a commitment to better products, more sustainable practices, and meaningful impact. fitppl was founded on these principles from the beginning and will always remain our core values.