Better for people.Better for the planet.


People, planet, and purpose is the foundation for every product we create. It molds the standard for every ingredient, process, and material used. To honor this standard, we take zero shortcuts along the way. From raw ingredients, to packaging, shipping, and delivery to your doorstep; our goal is to provide the highest quality products and utilize the most sustainable practices. All ingredients are monitored for purity, safety, and best practices. If an ingredient serves no purpose, it's not included. Period. Our belief is what we drink, the way we eat, the way we think, is held together by the common thread of sustainability.

Our standard through the product creation process:

PEOPLE

We put people first. The bottom line takes a distance second. We would rather fail crafting products that are better for people, transparent, and free of evil practices, then succeed cutting corners.


PLANET

The planet must be respected. We meticulously map out every process of our products lifecycle to minimize our overall footprint. There are real problems caused by the products we consume daily. Global warming is heating up the planet, which is having several knock-on effects. Over 99% of farm animals in the U.S. are raised in factory farms, which is the #1 contributor to greenhouse gases. Millions of tonnes of plastic debris such as bags, bottles, and food packaging enters our oceans annually. These are all factors taken into consideration during the creation process; and monitored and assessed by our B Corp certification.


PURPOSE

Our purpose is to raise awareness and take action of pressing environmental issues that are largely ignored by companies across all categories. We accomplish this through our Action Cleanups, and by creating socially-conscious, forward thinking products that reduce or eliminate plastic use.

Sustainability


The term “sustainability” is often used today by companies wishing to position their products as “green”. But with many green initiatives; there are many, many complex issues to deal with. We do not sell a "zero waste" solution. We do not sell a “zero waste” line of products. We do endeavor to be completely open with our customers as to why we do things the way we do them. Unfortunately there is currently no silver-bullet solution…Our primary goal in this area is awareness of our impact upon the environment and a sincere effort on our part to minimize it. There really is a lot of truth to the statement, the first step towards change is an awareness.

Environment


There is no denying that environmental change created by humans is causing irreversible damage to our planet. It's a problem that's on all our minds but one which is frequently swept under the rug. We welcome you to join us on our mission to reduce or eliminate plastic use wherever possible, educate friends, or get involved in our active cleanups. We believe the most effective way to spread this message is through our passionate, dedicated customer base. If you have ideas, suggestions, events, or media outlets to help spread our Ditch The Plastic initiative, please drop us a line!

Farming & Ingredients


We find the best ingredients possible from farmers that follow sustainable practices. This means:

  • Reduce The Toxic Load: Organic farming practices which promotes a less toxic environment for all living things.
  • Reduce Off Farm Pollution: Industrial agriculture doesn’t singularly pollute farmland and farm workers; it also wreaks havoc on the environment downstream. Pesticide drift affects non-farm communities with odorless and invisible poisons. Synthetic fertilizer drifting downstream is the main culprit for dead zones in delicate ocean environments, such as the Gulf of Mexico, where its dead zone is now larger than 22,000 square kilometers, an area larger than New Jersey, according to Science magazine.
  • Avoid Hasty and Poor Science in Your Food: Organic is the only de facto seal of reassurance against these and other modern, lab-produced additions to our food supply, and the only food term with built in inspections and federal regulatory teeth.
  • Build Healthy Soil: Mono-cropping and chemical fertilizer dependency has taken a toll with a loss of top soil estimated at a cost of $40 billion per year in the U.S. Add to this an equally disturbing loss of micro nutrients and minerals in fruits and vegetables. Feeding the soil with organic matter instead of ammonia and other synthetic fertilizers has proven to increase nutrients in produce, with higher levels of vitamins and minerals found in organic food.
  • Less Energy: Organic farming uses less energy (on average, about 30 percent less), is beneficial to soil, water and local habitat, and is safer for the people who harvest our food.
  • Promoting Biodiversity: Organic farms are thriving, diverse habitats. Native plants, birds and hawks return usually after the first season of organic practices; beneficial insects allow for a greater balance, and indigenous animals find these farms a safe haven.
  • Celebrate the Culture of Agriculture: Food is a language spoken in every culture. Making this language organic allows for an important cultural revolution whereby diversity and biodiversity are embraced and chemical toxins and environmental harm are radically reduced, if not eliminated.

We try to source everything as close to Texas as possible to reduce our carbon footprint in terms of transportation. All of our ingredients listed as organic on the label, are certified organic.

Yes. All the ingredients listed as organic are certified organic through USDA, Pro-Cert, or QAI.

All of our ingredients have been tested for heavy metals and test well below the technical standard. You can find the heavy metal results at the bottom of each product page.

A majority of our ingredients are sourced in the U.S. Some ingredients are indigenous to other parts of the world like South America, Madagascar, or Southeast Asia. We find friendly farms wherever we source to ensure farmers are treated fairly.

We make everything in our home state of Texas to reduce our transportation footprint. Our Texas facilities follow strict cGMP guidelines and are SQF/GFSI certified.

Yes. All ingredients have been tested.

Learn about our

B CorpCertification


A group of companies focused on using the power of business as a force for social, environmental, and economic good.

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We are

Vegan.orgCertified


Vegan provides numerous benefits to animals’ lives, to the environment, and to our own health–through a healthy diet and lifestyle.

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B CorpCertification

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Vegan.orgCertified

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Future & Growth


We are fully committed to creating the cleanest, highest-quality, most sustainable products possible while raising awareness and taking action towards the plastic pollution epidemic. fitppl was founded on these principles from the beginning and will always remain our core values.