Human nutrition done better.

Authenticity is everything

Our Ethos

In a world full of gimmicks, we believe that authenticity is everything. Optimal living starts with better nutrition; Better nutrition begins with ingredients and products in their purest, authentic form. This is what we do best.

Our Ethos

In a world full of gimmicks, we believe that authenticity is everything. Optimal living starts with better nutrition; Better nutrition begins with ingredients and products in their purest, authentic form. This is what we do best.

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Better for people. Better for the planet.

We're on a cascade to cut through the nonsense in our industry. An industry plagued by shady products and empty environmental promises. Our products never have, and never will include anything that isn't beneficial for the human body while championing environmental stewardship.

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best plant protein powder
best plant protein powder

Nothing Shady

We never use stevia, soy, gums, emulsifiers, solvents, dairy, hexane, natural flavors, or artificial ingredients. That may be a long list but if you read most labels, you find one or more included.

A lot of these shady ingredients are shown to interfere with microbes in the gastrointestinal tract, known as gut microbio. Stevia can be processed, mixed with chemicals, blended in a hundred ways, and still legally be called simply stevia.

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Nutrition you can read

Regardless of your preferred diet, whether it's complex or simple, we believe that you should be able to easily recognize and read the ingredients in the food you consume.

Each of our products undergo rigorous testing and traceability from farm to doorstep in order to receive the following certifications:

Certifications

Non-GMO Project Verified

Vegan.org Certified

Authentic Sustainability

Sustainability is a tricky subject, the term is overused by companies wishing to position their products as green. Our primary goal in this area is awareness of our impact upon the environment and a sincere effort on our part to minimize it. Authentic sustainability is taking accountably of any negative environmental impact and do everything possible to course correct.

Authentic Sustainability

Sustainability is a tricky subject, the term is overused by companies wishing to position their products as green. Our primary goal in this area is awareness of our impact upon the environment and a sincere effort on our part to minimize it. Authentic sustainability is taking accountably of any negative environmental impact and do everything possible to course correct.

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fitppl is the only food and supplement brand cleaning up the plastic our industry creates.

DitchThePlastic

Eliminating plastic in our products since day one
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Our Environmental Commitment

There is no denying that product consumption by humans is causing irreversible damage to our planet. Our commitment is to do everything possible to combat this. But we do need your help on this journey. Supporting and sharing our brand is one way to help, but we welcome you to join our one piece a day initiative or get involved in cleanups efforts. We believe the most effective way to spread this message is through our passionate customer base.

Our EnvironmentalCommitment

There is no denying that product consumption by humans is causing irreversible damage to our planet. Our commitment is to do everything possible to combat this. But we do need your help on this journey. Supporting and sharing our brand is one way to help, but we welcome you to join our one piece a day initiative or get involved in cleanups efforts. We believe the most effective way to spread this message is through our passionate customer base.

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Volunteers from our San Diego cleanup in 2019

Future & Growth

Our Promise

We are fully committed to everything we do. We commit to better products, authentic sustainable practices, and meaningful impact today and into the future. fitppl was founded on these principles since 2015 and we will always remain true to our core values.

Our Promise

We are fully committed to everything we do. We commit to better products, authentic sustainable practices, and meaningful impact today and into the future. fitppl was founded on these principles since 2015 and we will always remain true to our core values.

Born inAustin