Over a decade without gimmicks. No pivots for attention. Just essentials, done right, year after year.
Built for
daily use
Protein, greens, and essentials designed to fit into real routines. Built to be used consistently, not rotated for novelty.
Fads fade. Standards don't.
Every product is made using the same filter. Decisions made to hold up over time. Our approach doesn’t shift with category fads. Our products are built to remain consistent, not reactive.
Our standard
Used and trusted over time
Real feedback from people who’ve made fitppl part of their routine.
So good!
I love this protein powder. The ingredients are great and there’s no stevia or gross after taste. Highly recommend!
Andrea C.
Love this brand and everything they stand for
I needed a plant based protein, I've tried so many different ones. I like the flavor and texture of this one. On top of that, they care about sustainability as the bag and spoon are compostable. Great product, I've been buying for years!
Melinda H.
Tasty and nutritious
I love the taste of this - I mostly just drink it in water because it’s a nice sweet earthy flavor. It’s packed with nutrients from super foods. I can’t get enough of it and I always recommend it.
James V.
GREAT!
I am super picky about the food I eat and the options for superfood powders that are organic, clean and free of gluten, stevia, gmo’s and additives are few. Gratitude to fitppl for creating a delicious and healthy powder!
Ellen F.
Showing up matters
Cleanups have been part of fitppl from the beginning. Not as a solution, and not as a statement. As a way to stay accountable to the category we operate in.
Design for circularity
Our innovation team is constantly investigating lower-impact, fossil-free materials. These include bio-based materials and advanced recycled materials, which maintain their integrity and quality after being processed. In 2022, after six years of research, we created CleanCloud® – a high-performance foam made using captured carbon emissions. We're now working on incorporating it into the shoes on our shelves.
Reducing plastic, where it counts
We focus on practical packaging decisions that reduce plastic since 2015. Not perfect. Not complete. Just part of how we operate.
Ditch the plastic
Built to support the long run.
Products designed for daily use and long-term consistency.
Nothing rushed. Nothing built for a moment.
About us
Money back, anytime.
If it doesn't hold up the way we say it will, you get your money back. No window. Just policy.
Where you
can find us
