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Packaging decisions matter. We focus on reducing plastic where it makes the biggest difference, without adding complexity or pretending there's a perfect solution.

About the scoop

Where scoops are necessary, we avoid plastic. Ours are made from bagasse, a compostable byproduct of sugarcane processing. It replaces a single-use plastic component. A small but deliberate choice.

Ditching plastic tubs

Most supplements default to rigid plastic tubs. We chose not to.


fitppl products are packaged in kraft bags that use significantly less plastic overall. The decision wasn’t about optics. It was about reducing material use while still protecting the product and keeping things practical.

Practical decisions,

not promises

Material choices are rarely all-or-nothing. They involve tradeoffs, constraints, and real-world use.


We focus on decisions that reduce plastic meaningfully, work at scale, and hold up over time, without turning them into claims they can't support.

This isn't framed as a solution.

It's how we made decisions from the beginning over a decade ago.