A SPARK OF INSPIRATION IN 2012AN EYE OPENING EXPERIENCE IN 2013RELENTLESS GRIT IN 2014 LEAD TO AN IMPACTFUL BUSINESS IN 2015
RELENTLESS GRIT IN 2014
LEAD TO AN IMPACTFUL BUSINESS IN 2015
Humble Beginnings
Back in 2015, while every wellness startup seemed backed by celebs, influencers, or big investors, fitppl was different. We were a passion project launched by Patrick, aiming to shake things up. Starting from scratch, we've hustled hard and stayed true to our ethos. We're here to make a real difference, driven by passion and integrity.
2011: Foundation
2012: The Idea
2013: The Mission
2014: Taking Action
2015 - 2016: The Launch
2017: The Cleanups
2019: Expansion
The Future
During a brief stay in Costa Rica in 2011, Patrick became accustomed to consuming a diet of unprocessed, local, whole foods. He embraced this simple way of living and it eventually led to the creation of the fitppl brand.
Inspired by his time living in Costa Rica and fueled by the unhealthy options available in his office kitchen, Patrick set out to create a brand that embraced the simplicity and wholesomeness of unprocessed, local foods. Thus, fitppl was born.
While swimming off the coast of Koh Hong Island in Thailand, Patrick saw firsthand the devastating impact of plastic pollution on the ocean. It was floating everywhere. As he delved deeper into the issue, he realized just how dire the situation was. That experience sparked the creation of the ditch the plastic initiative and fitppl's mission to reduce waste and environmental impact.
Determined to make a real difference, Patrick used his past experiences as inspiration to launch a company with a genuine mission: to create clean protein, from product to packaging. He began experimenting with and testing various ingredient blends in his apartment kitchen, working tirelessly to bring the first fitppl products to life.
After experiencing the negative effects of plastic pollution in Thailand, Patrick made it his mission to launch a company that prioritized sustainability and purity. He spent countless hours in his apartment kitchen testing and perfecting protein blends made from the highest quality ingredients. Despite facing challenges in finding partners that shared his values, Patrick remained determined to create products that were both beneficial for humans and the environment. In 2015, after years of dedication and hard work, fitppl was born with the goal of elevating human nutrition while also promoting environmental stewardship.
In 2017, Patrick realized that he had taken on a huge challenge with fitppl, facing off against a giant industry. However, he was determined to see his mission through to the end. As a final step, he organized the company's first cleanup in June of that year. This event solidified fitppl's commitment to raising awareness and getting people involved in addressing the issue of waste. What started as a small idea in 2012 had grown into a significant movement, making fitppl the first food and supplement company to actively clean up the waste created by its industry.
In 2019, fitppl achieved a significant milestone by launching in all Whole Foods stores in Texas. This was a major accomplishment for the company and for its founder, Patrick, who has been shopping at the original Whole Foods in Austin since 1991.
fitppl started as a simple concept to provide pure, authentic nutrition. As the company grew, so did our commitment to sustainability and making a positive impact in our communities. Despite the challenges, we've never wavered from our core values and have consistently created products that are better for people and the planet. We're proud of our accomplishments so far, but there's always more work to be done as we continue to strive for excellence and make a meaningful difference.
IT STARTED
WITH GREAT PRODUCTS.
From day one, we’ve refused to cut corners. Our products are held to the highest standards because we’re never satisfied with the status quo. Take our plant proteins, for example. We were the first to ditch stevia, which is often cheap and heavily processed. Now, even the big players are following suit. But imitation is the sincerest form of flattery, so we're cool with it
AND CONTINUES WITH A BETTER MISSION.
Creating great products is awesome, but making a positive impact in the community is even more rewarding. At fitppl, our mission to eliminate plastic didn't just happen – it's a personal crusade for our founder Patrick, inspired by an eye-opening experience in Thailand. We're committed to doing good and making a difference, one sustainable choice at a time.
THE JOURNEY THAT IGNITED THE FITPPL MISSION.
In late 2013, Patrick was working as a freelance cinematographer, and fitppl was just an idea. During some downtime, he took a trip to Thailand that changed everything. Deeply moved by the plastic pollution in the water, he knew he had to take action. That's how the fitppl journey began. In this 2013 video, created by Patrick, you can see the beauty of Thailand and understand why preserving our oceans has never been more important.
"We're bombarded with buzzwords and empty promises, masking what's really in products and where their packaging ends up. It's time for accountability in our industry regarding the waste we create. Greenwashing only worsens the problem, with most packaging polluting our oceans instead of being recycled. The only solution is to clean it up. I want to inspire a large group of people to take action in their everyday lives and make a measurable impact on our oceans. That's the goal of the fitppl platform."
-Patrick, founder
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