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The On story
Three friends, with one shared goal: To revolutionize the sensation of running.
See the story
It all started in the Swiss Alps.
Retired athlete Olivier Bernhard wanted to create a running shoe with a totally new feel.
He started experimenting with pieces of garden hose, gluing them to the outsole of his prototype.
Caspar Coppetti and David Allemann came on board in 2010…
And the experience of ‘running on clouds’ was born.
The goal was to create the most high-performance shoe ever:
… And there’s still much, much more to come. Dream On.
