Disrupting the norm. Since day one.

At fitppl, we’re driven by the "why"—why fill wellness products with shady ingredients or create unnecessary waste? From the start, we’ve committed to better: natural innovation, challenging the norm, and making a real difference for you and the planet. 

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Innovation by necessity.

In August 2012, our founder Patrick was frustrated by the lack of healthy snack options at his office. So fitppl was born—real, wholesome ingredients, nothing shady. Today, we’re still elevating nutrition and transforming lives with every product.

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The fitppl Standard

We go above and beyond to ensure quality and integrity. Every product is rigorously tested, traceable, and proudly certified—Non-GMO, Gluten-Free, Vegan, and B Corp. With fitppl, you know you're getting the best for yourself and the planet.
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The journey that launched the fitppl mission

A 2013 trip to Thailand changed everything for our founder Patrick. Amid the beauty, the plastic pollution crisis ignited his passion, turning fitppl into a mission. Today, we’re here to make a difference—one product at a time.

Big Beard. Bigger mission.

Meet Patrick, fitppl's founder and an Austin native driven by his love for the outdoors. With a serious beard and an even bigger mission, he’s redefining wellness for a more sustainable future.
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Proudly homegrown in Austin, Texas