Our Mission

We are the first brand leading the way in sustainable wellness.

100% of the waste we create, we cleanup.

How It Works

Every empty piece of fitppl packaging adds to our total cleanup pledge. Through hosting cleanups and partnering with organizations, we strive to clean up our community and inspire others to reduce their waste, making a net positive environmental impact.

THE WEIGHT OF PACKAGING WE'VE PRODUCED

Pounds

LITTER WE'VE REMOVED AT OUR CLEANUPS

Pounds

Real action towards a real problem.

The consumer goods industry is a major contributor to litter, found everywhere. fitppl stands out as the first and only wellness company taking proactive steps to remove plastic and trash waste in our communities. We're committed to making a tangible difference, leading by example in our industry.

A mission you can see

Skeptical? We get it. Many brands make grand promises without proof. At fitppl, every cleanup is documented, so you can see that we truly walk the walk.

See Past Cleanups

WHY WE DO IT?

The spark for the fitppl mission happened in 2013 when the brand was still just an idea. Our founder, Patrick, saw firsthand the devastating effects of plastic pollution in Thailand. This experience ignited the mission and propelled him to start working on the brand.

"We're bombarded with buzzwords and empty promises that hide product realities and environmental consequences. It's time for accountability and action to address the staggering waste polluting our oceans. That's precisely what the fitppl platform aims to inspire."

FOUNDER

B Corp Awards

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WHY THIS MATTERS

Plastic pollution is at catastrophic levels. By 2050, plastics in the ocean will outweigh the number of fish. Once plastic reaches the oceans, it's practically impossible to clean up, and it does not go away.

what else are we doing?

Every fitppl bag is 100% compostable and includes a plant fiber scoop made from leftover sugarcane material. This scoop is 100% compostable, embodying our commitment to sustainability and zero waste.