Responsibility shows up in how we operate, not how we describe ourselves.
We take responsibility for waste by engaging with it directly.
Why we do this
Cleanups have been part of fitppl from the beginning. As the brand took shape, they became a practical way to stay connected to the waste that comes with making physical products and to take responsibility in a hands-on way.
Who shows up
Cleanups are supported by people from the communities we’re part of: customers, friends, neighbors, and others who care enough to spend a few hours doing something tangible together. Just people lending their time, sharing the work, and leaving a place better than they found it.
Here’s the work we’ve done, repeatedly, over time.
Cleanup stats to date
38,156
pounds
44
cleanups
Includes visible waste and smaller microplastic fragments collected during cleanups.
What this isn't
Cleanups aren’t offsets. They aren’t a substitute for better decisions upstream. And they aren’t positioned as a solution to a global problem.
They’re one part of a broader responsibility that also includes product choices, packaging decisions, and restraint elsewhere in the business.
Patrick at one of our Barton Creek cleanups in Austin, Texas.
“This work doesn’t solve the problem. It keeps us accountable to it.
It's something that mattered to me long before fitppl was a business.”
— Patrick
B Corp Awards
