A simple idea in 2012
An eye opening experience in 2013
Relentless grit in 2014
Lead to an impactful business in 2015
A simple idea in 2012.An eye opening experience in 2013.Relentless ambition in 2014.Lead to an impactful business in 2015.
Started from the bottom
Since our launch in 2015, a slew of companies backed by celebrities, influences, and venture capitalists started popping up. We didn't have any of that. fitppl was an ambitious project started by Patrick to shake up the status quo in the industry. We literally started at the bottom.
Since our launch in 2015, a slew of companies backed by celebrities, venture capitalists, and people looking for a quick buck started popping up. We didn't have any of that. fitppl was an (overly) ambitious project started by Patrick to shake up the status quo in the industry.
2011: Foundation
After a short stint living in Costa Rica during 2011, Patrick grew accustom to eating an diet of unprocessed wholesome, local foods. He embraced this simplified lifestyle and time would plant a critical seed that would develop into the fitppl brand.
2012: The Idea
After returning from Costa Rica, Patrick took a less than stellar office job. Bored most the day he found himself frequenting the company kitchen, which was full of junk food. He requested a protein powder be available to make healthier choices. What they brought in was far from healthy. It was whey protein full of shady ingredients. At that moment Patrick thought back to the honest simplicity of Costa Rica and how it could be incorporated into products. The fitppl idea was born.
2013: The Mission
Patrick eventually quit that job when he starting booking more video jobs. This schedule allowed for more time to traveling so he took a trip to Thailand. While swimming near Koh Hong Island he witnessed firsthand the severe impact of plastic pollution in the ocean. It was floating everywhere. The more research he did, the more alarming the situation became. The origins of the ditch the plastic initiative and fitppl mission was born from the experience.
2014: Taking Action
With a fresh focus to launch a company with an authentic mission, Patrick got to work. Using his past experiences as inspiration, he was determined to create truly clean protein, from product to packaging. He began sourcing ingredients to create and test the first fitppl blends every night in his apartment kitchen.
2015 - 2016: The Launch
Patrick spent nights after his filming schedule meticulously testing, tweaking, and tasting the final blends. A big challenge was finding companies that would work within his vision, he was incredibly stubborn about not using plastic or pre-made blends. Zero corners were cut, Patrick wouldn't budge about how I wanted things done. Finally in late 2015, after years of grit, passion, and hard work, fitppl was launched with a mission to craft products that are better for people and better for the planet.
2017: The Cleanups
By 2017 Patrick, admittedly, realized he was in over his head. Sort of like a small David vs a Goliath industry, but there was one last thing to launch to complete the fitppl mission and pledge. We hosted our first cleanup in June of 2017. This cemented Patrick personal mission to raise awareness and get people involved. A small idea back in 2012 turned into such a meaningful movement. We became the first company in the food and supplement space removing the waste created by our industry.
2019: The Expansion
We hit a huge milestone in 2019 and launched in all Texas Whole Foods. This was a huge accomplishment for the fitppl brand, and Patrick personally since he grew up in Austin and has been going to the original Whole Foods since 1991.
The Future
From a simple idea, to loft goal, to real traction. We'll always stay true to our roots and never compromise. We're proud of what we create on the product front, and more proud of what we're doing in our communities. As the company grows, so does the overall mission. It was a lot of work to get where we are, and there's a lot more work to be done.
2011: Foundation
After a short stint living in Costa Rica during 2011, Patrick grew accustom to eating an diet of unprocessed wholesome, local foods. He embraced this simplified lifestyle and time would plant a critical seed that would develop into the fitppl brand.
2012: The Idea
After returning from Costa Rica, Patrick took a less than stellar office job. Bored most the day he found himself frequenting the company kitchen, which was full of junk food. He requested a protein powder be available to make healthier choices. What they brought in was far from healthy. It was whey protein full of shady ingredients. At that moment Patrick thought back to the honest simplicity of Costa Rica and how it could be incorporated into products. The fitppl idea was born.
2013: The Mission
Patrick eventually quit that job when he starting booking more video jobs. This schedule allowed for more time to traveling so he took a trip to Thailand. While swimming near Koh Hong Island he witnessed firsthand the severe impact of plastic pollution in the ocean. It was floating everywhere. The more research he did, the more alarming the situation became. The origins of the ditch the plastic initiative and fitppl mission was born from the experience.
2014: Taking Action
With a fresh focus to launch a company with an authentic mission, Patrick got to work. Using his past experiences as inspiration, he was determined to create truly clean protein, from product to packaging. He began sourcing ingredients to create and test the first fitppl blends every night in his apartment kitchen.
2015 - 2016: The Launch
Patrick spent nights after his filming schedule meticulously testing, tweaking, and tasting the final blends. A big challenge was finding companies that would work within his vision, he was incredibly stubborn about not using plastic or pre-made blends. Zero corners were cut, Patrick wouldn't budge about how I wanted things done. Finally in late 2015, after years of grit, passion, and hard work, fitppl was launched with a mission to craft products that are better for people and better for the planet.
2017: The Cleanups
By 2017 Patrick, admittedly, realized he was in over his head. Sort of like a small David vs a Goliath industry, but there was one last thing to launch to complete the fitppl mission and pledge. We hosted our first cleanup in June of 2017. This cemented Patrick personal mission to raise awareness and get people involved. A small idea back in 2012 turned into such a meaningful movement. We became the first company in the food and supplement space removing the waste created by our industry.
2019: The Expansion
We hit a huge milestone in 2019 and launched in all Texas Whole Foods. This was a huge accomplishment for the fitppl brand, and Patrick personally since he grew up in Austin and has been going to the original Whole Foods since 1991.
The Future
From a simple idea, to loft goal, to real traction. We'll always stay true to our roots and never compromise. We're proud of what we create on the product front, and more proud of what we're doing in our communities. As the company grows, so does the overall mission. It was a lot of work to get where we are, and there's a lot more work to be done.
It began withgreat products.
We cut zero corners from the beginning. Our products are held to a higher standard. The status quo was never good enough. Take our plant proteins for example. We were the first to leave out stevia, which is super cheap and super processed. Now the big guys are beginning to follow suit. But imitation is the sincerest form of flattery, so we're ok with it.
We cut zero corners from the beginning. Our products are held to a higher standard. The status quo was never good enough. Take our plant proteins for example. We were the first to leave out stevia, which is super cheap and super processed. Now the big guys are beginning to follow suit. But imitation is the sincerest form of flattery, so we're ok with it.
and continues witha better mission.
Making great products is awesome. Doing good in the community is even awesomer (not a word, but we're using it.) Our ditch the plastic mission didn't appear out of thin air. It's a personal crusade by Patrick and he's really passionate about it. Seriously, just ask him. He wasn't a tree huggin' hippy either, an eye opening experience in Thailand laid the foundation of the fitppl mission.
Making great products is awesome. Doing good in the community is even awesomer (not a word, but we're using it.) Our ditch the plastic mission didn't appear out of thin air. It's a personal crusade by Patrick and he's really passionate about it. Seriously, just ask him. He wasn't a tree huggin' hippy either, an eye opening experience in Thailand laid the foundation of the fitppl mission.
The trip that created the fitppl mission.
In late 2013, Patrick was working as a freelance cinematographer. The fitppl brand was still just an idea. During some down time he took a trip to Thailand. This trip changed the trajectory of his life and was the catalyst to beginning the fitppl journey. He couldn't look past all the plastic pollution in the water. This video created by Patrick back in 2013, captures the beauty of the Thailand during his trip, and why it's more important than ever to take action to preserve our oceans.
"We're inundated with buzzwords and empty promises that mask what's really in products, and what happens to the packaging once it's disposed. There needs to be accountability in our industry y for the amount of waste created. Greenwashing exacerbates the problem. There are very complex issue with a lot of green initiatives. Most of the packaging we use ends up in our oceans, not recycled. The only line of defense is to clean it up. My goal is to influence a large collective of individuals to actively do this throughout their everyday lives. If enough people are inspired by our mission, we can create the measurable impact needed to slow the irreversible damage being done to our oceans. My goal is for the fitppl platform to inspire people to get involved."- Patrick
"We're inundated with buzzwords and empty promises that mask what's really in products, and what happens to the packaging once it's disposed. There needs to be accountability in our industry y for the amount of waste created. Greenwashing exacerbates the problem. There are very complex issue with a lot of green initiatives. Most of the packaging we use ends up in our oceans, not recycled. The only line of defense is to clean it up. My goal is to influence a large collective of individuals to actively do this throughout their everyday lives. If enough people are inspired by our mission, we can create the measurable impact needed to slow the irreversible damage being done to our oceans. My goal is for the fitppl platform to inspire people to get involved."- Patrick
Join our one piece a day initiative
