A simple idea in 2012.An eye opening experience in 2013.Naive ambition in 2014.Lead to an impactful business in 2015.

We started with nothing.

In 2015, the natural food space was blowing up (and still is). Everyone wanted in. Companies backed by celebrities, venture capitalists, and a slew of consultants started popping up. We didn't have any of that. fitppl was an (overly) ambitious project started by Patrick to shake up the status quo.

In 2015, the natural food space was blowing up (and still is). Everyone wanted in. Companies backed by celebrities, venture capitalists, and a slew of consultants started popping up. We didn't have any of that. fitppl was an (overly) ambitious project started by Patrick to shake up the status quo.

It began withgreat products.


We cut zero corners from the beginning. Our products are just held to a higher standard. Does this mean less money to our bottom line? Yes. But the status quo was never good enough. Take our plant proteins for example. We were the first to leave out stevia, which is super cheap and super processed. Now the big guys are beginning to follow suit. But imitation is the sincerest form of flattery, so we're ok with it.

We cut zero corners from the beginning. Our products are just held to a higher standard. Does this mean less money to our bottom line? Yes. But the status quo was never good enough. Take our plant proteins for example. We were the first to leave out stevia, which is super cheap and super processed. Now the big guys are beginning to follow suit. But imitation is the sincerest form of flattery, so we're ok with it.

and continues witha better mission.


Making great products is awesome. Doing good in the community is even awesomer (not a word, but we're using it.) Our ditch the plastic mission didn't appear out of thin air. It's a personal crusade by Patrick and he's really passionate about it. Seriously, just ask him. He wasn't a tree huggin' hippy either, an eye opening experience in Thailand laid the foundation of the fitppl mission.

Making great products is awesome. Doing good in the community is even awesomer (not a word, but we're using it.) Our ditch the plastic mission didn't appear out of thin air. It's a personal crusade by Patrick and he's really passionate about it. Seriously, just ask him. He wasn't a tree huggin' hippy either, an eye opening experience in Thailand laid the foundation of the fitppl mission.


Read Patrick's story below


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