A simple idea in 2012.An eye opening experience in 2013.Naive ambition in 2014.Lead to an impactful business in 2015.

We started with nothing.

In 2015, the natural food space was blowing up (and still is). Everyone wanted in. Companies backed by celebrities, venture capitalists, and a slew of consultants started popping up. We didn't have any of that. fitppl was an (overly) ambitious project started by Patrick to shake up the status quo.

In 2015, the natural food space was blowing up (and still is). Everyone wanted in. Companies backed by celebrities, venture capitalists, and a slew of consultants started popping up. We didn't have any of that. fitppl was an (overly) ambitious project started by Patrick to shake up the status quo.

It began withgreat products.


We cut zero corners from the beginning. Our products are just held to a higher standard. Does this mean less money to our bottom line? Yes. But the status quo was never good enough. Take our plant proteins for example. We were the first to leave out stevia, which is super cheap and super processed. Now the big guys are beginning to follow suit. But imitation is the sincerest form of flattery, so we're ok with it.

We cut zero corners from the beginning. Our products are just held to a higher standard. Does this mean less money to our bottom line? Yes. But the status quo was never good enough. Take our plant proteins for example. We were the first to leave out stevia, which is super cheap and super processed. Now the big guys are beginning to follow suit. But imitation is the sincerest form of flattery, so we're ok with it.

and continues witha better mission.


Making great products is awesome. Doing good in the community is even awesomer (not a word, but we're using it.) Our ditch the plastic mission didn't appear out of thin air. It's a personal crusade by Patrick and he's really passionate about it. Seriously, just ask him. He wasn't a tree huggin' hippy either, an eye opening experience in Thailand laid the foundation of the fitppl mission.

Making great products is awesome. Doing good in the community is even awesomer (not a word, but we're using it.) Our ditch the plastic mission didn't appear out of thin air. It's a personal crusade by Patrick and he's really passionate about it. Seriously, just ask him. He wasn't a tree huggin' hippy either, an eye opening experience in Thailand laid the foundation of the fitppl mission.

The trip that created the fitppl mission.


In late 2013, Patrick was a newly minted (admittedly struggling) freelance cinematographer. The fitppl brand was still just an idea at this point. During some down time from filming, he took a trip to Thailand to meet a friend. This trip changed the trajectory of his life and was the catalyst to begin the fitppl journey. With all the beauty Thailand had to offer, one thing stuck in his mind. The plastic pollution he witnessed in the near Hong Island. This video created by Patrick back in 2013, captures the beauty of the country during his 40 day trip, and why it's more important than ever to do whatever possible to preserve our oceans.


Read Patrick's story below


"To be frank, we're constantly sold bullsh*t. Buzzwords and catchy tag lines mask what's really in products, and what really happens after. No brand in the food and supplement space is taking action or responsibility for the amount of waste created. We've been raising hell about this since before banning straws was trendy. Greenwashing exacerbates the problem. There are very complex issue with green initiatives sold by companies. Most of the products we use end up in our oceans, not recycled. The only line of defense is to clean it up. My goal is to influence a large collective of individuals to actively do this throughout their everyday lives. If enough people are inspired through our mission, we can create the measurable impact needed to slow the irreversible damage being done to our oceans. Hopefully the fitppl platform inspires people to be mindful and cut through the bullsh*t"- Patrick

"To be frank, we're constantly sold bullsh*t. Buzzwords and catchy tag lines mask what's really in products, and what really happens after. No brand in the food and supplement space is taking action or responsibility for the amount of waste created. We've been raising hell about this since before banning straws was trendy. Greenwashing exacerbates the problem. There are very complex issue with green initiatives sold by companies. Most of the products we use end up in our oceans, not recycled. The only line of defense is to clean it up. My goal is to influence a large collective of individuals to actively do this throughout their everyday lives. If enough people are inspired through our mission, we can create the measurable impact needed to slow the irreversible damage being done to our oceans. Hopefully the fitppl platform inspires people to be mindful and cut through the bullsh*t"- Patrick

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