fitppl is a environmentally-proactive, Austin-based company with a vested interest in crafting products that are better for people and better for the planet. We create healthy, transparent food and supplement products with an innovative approach on packaging and materials to reduce or eliminate plastic waste. Each purchase supports our mission to cleanup plastic and trash pollution through our active cleanups. Our purpose was cultivated over years of experiences, adventures, and observations of our founder. Below is a timeline by Patrick explaining why fitppl was created.
Our mission is to be a socially-proactive force in the fight against the catastrophic plastic pollution epidemic by taking measurable action through our active cleanups, and forward thinking products.
fitppl is a collective of individuals with a vested interest in crafting products that are better for people and better for the planet. The fitppl lifestyle: what we drink, the way we eat, the way we think, is held together by the common thread of sustainability.
2011: Foundation
After living in Costa Rica during 2011 and eating a diet of wholesome, local foods, I grew to embrace this simplified lifestyle. Later, I would realize this time would plant a critical seed that would develop into the fitppl brand.
2012: Idea
After returning from Costa Rica, I took a job at an Austin start-up. The initial idea for fitppl came to me in August 2012 while working here. It was difficult to eat healthy from the options that were provided. I asked the office manager to bring in a protein powder for the kitchen to make smoothies. They brought in a generic, dairy-based protein with flashy graphics and a laundry list of ingredients people didn't understand. I noticed others wanted to make healthy choices too, but needed transparency and simplicity to balance out their busy lifestyles. The initial idea came to me in that kitchen to bring the honest simplicity of Costa Rica to my current lifestyle, and the busy lifestyle of others. From that simple idea, a passion project was born I named fitppl.
2013: Purpose
I quit that job in March 2013 and pursued freelance film, a self taught skill from personal interest. This schedule allowed me to spend more time to traveling internationally. fitppl was still just an idea at this point. The catalyst to create the brand came to me while traveling through Thailand in the fall 2013. Swimming near Koh Hong Island, I noticed a lot of plastic floating around the otherwise clean and crystalline ocean - this sparked my concern. The more research I did about ocean pollution the more alarming the situation became. The catastrophic plastic waste in the oceans was hands down one of the biggest problems facing not only our species, but countless others. The origins of the Ditch The Plastic initiative was born from the experience.
2014: Action
"Now with a fresh focus to launch a company with a authentic purpose for people and planet, I got to work. I started to hone in on the first line of fitppl products. As an avid weightlifter, traveler, and reflecting back from my experience in 2012, I always relied on the convenience of protein blends, but was unsatisfied with the offerings claiming to be natural or clean because I was still having to google ingredients. I was determined to create balanced, transparent powders that didn't trigger a gag reflex due to the overwhelmingly artificial taste of most. Food and supplement companies were also some of the largest contributors to the plastic pollution issue, so I began incorporating the ditch the plastic initiative into the packaging. While developing the fitppl brand, I learned a lot about conventional animal farming methods and the enivronmental toll it caused, which just wasn't sustainable. So I decided to use plant-based ingredients. I began sourcing ingredients and testing the formulas every night in my kitchen."
2015: Launch
By early 2015, I was juggling a busy freelance filming schedule while carving out time to continue building the fitppl brand. I spent nights meticulously testing, tweaking, and tasting the final blends of our first product line. One of the biggest challenges was finding companies that would work with me. I was incredibly stubborn about not using plastic, and most wanted to stick to the status quo of wasteful plastic tubs and scoops. They also tried to sell me pre-made blends with questionable ingredients, which wasn't going to fly either. It was also important to keep all production and packaging close to Austin to reduce our transportation footprint. I didn't cut any corners and wouldn't budge about how I wanted things done. Finally in late 2015, after years of hard work, fitppl was launched with a mission to craft products that are better for people and better for the planet.
Purpose & Future
Our first active cleanup was hosted shortly after our launch. Putting my personal mission, into action. fitppl started as a passion project. No paid celebrity endorsements. No marketing gimmicks. Just pure drive to a create a company that aligns with my beliefs and allows people to take control of what goes into their body and environment. I'm proud of what we create on the product front, and even prouder of what we're doing in our communities. As the company grows, so does the overall mission. It was a lot of work to get where we are, and there's a lot more work to be done. My goal is to eventually expand our active cleanups all over the country so everybody can help put our mission into action. People, planet, and purpose is the reason fitppl was started and will be the foundation for every product we create.
2011: Foundation
After living in Costa Rica during 2011 and eating a diet of wholesome, local foods, I grew to embrace this simplified lifestyle. Later, I would realize this time would plant a critical seed that would develop into the fitppl brand.
2012: Idea
After returning from Costa Rica, I took a job at an Austin start-up. The initial idea for fitppl came to me in August 2012 while working here. It was difficult to eat healthy from the options that were provided. I asked the office manager to bring in a protein powder for the kitchen to make smoothies. They brought in a generic, dairy-based protein with flashy graphics and a laundry list of ingredients people didn't understand. I noticed others wanted to make healthy choices too, but needed transparency and simplicity to balance out their busy lifestyles. The initial idea came to me in that kitchen to bring the honest simplicity of Costa Rica to my current lifestyle, and the busy lifestyle of others. From that simple idea, a passion project was born I named fitppl.
2013: Mission
I quit that job in March 2013 and pursued freelance film, a self taught skill from personal interest. This schedule allowed me to spend more time to traveling internationally. fitppl was still just an idea at this point. The catalyst to create the brand came to me while traveling through Thailand in the fall 2013. Swimming near Koh Hong Island, I noticed a lot of plastic floating around the otherwise clean and crystalline ocean - this sparked my concern. The more research I did about ocean pollution the more alarming the situation became. The catastrophic plastic waste in the oceans was hands down one of the biggest problems facing not only our species, but countless others. The origins of the Ditch The Plastic initiative was born from the experience.
2014: Action
"Now with a fresh focus to launch a company with a authentic purpose for people and planet, I got to work. I started to hone in on the first line of fitppl products. As an avid weightlifter, traveler, and reflecting back from my experience in 2012, I always relied on the convenience of protein blends, but was unsatisfied with the offerings claiming to be natural or clean because I was still having to google ingredients. I was determined to create balanced, transparent powders that didn't trigger a gag reflex due to the overwhelmingly artificial taste of most. Food and supplement companies were also some of the largest contributors to the plastic pollution issue, so I began incorporating the ditch the plastic initiative into the packaging. While developing the fitppl brand, I learned a lot about conventional animal farming methods and the enivronmental toll it caused, which just wasn't sustainable. So I decided to use plant-based ingredients. I began sourcing ingredients and testing the formulas every night in my kitchen."
2015: Launch
By early 2015, I was juggling a busy freelance filming schedule while carving out time to continue building the fitppl brand. I spent nights meticulously testing, tweaking, and tasting the final blends of our first product line. One of the biggest challenges was finding companies that would work with me. I was incredibly stubborn about not using plastic, and most wanted to stick to the status quo of wasteful plastic tubs and scoops. They also tried to sell me pre-made blends with questionable ingredients, which wasn't going to fly either. It was also important to keep all production and packaging close to Austin to reduce our transportation footprint. I didn't cut any corners and wouldn't budge about how I wanted things done. Finally in late 2015, after years of hard work, fitppl was launched with a mission to craft products that are better for people and better for the planet.
Purpose & Future
Our first active cleanup was hosted shortly after our launch. Putting my personal mission, into action. fitppl started as a passion project. No paid celebrity endorsements. No marketing gimmicks. Just pure drive to a create a company that aligns with my beliefs and allows people to take control of what goes into their body and environment. I'm proud of what we create on the product front, and even prouder of what we're doing in our communities. As the company grows, so does the overall mission. It was a lot of work to get where we are, and there's a lot more work to be done. My goal is to eventually expand our active cleanups all over the country so everybody can help put our mission into action. People, planet, and purpose is the reason fitppl was started and will be the foundation for every product we create.
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B CorpCertification
A group of companies focused on using the power of business as a force for social, environmental, and economic good.
Learn about our
B CorpCertification
A group of companies focused on using the power of business as a force for social, environmental, and economic good.
7,336
Pounds OfTrash Removed.
569
Volunteers.
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