A spark of inspiration in 2012
An eye opening experience in 2013
Relentless grit in 2014
Lead to an impactful business in 2015
A simple idea in 2012.An eye opening experience in 2013.Relentless ambition in 2014.Lead to an impactful business in 2015.
Rising from the ground up
When we launched in 2015, it seemed like every other company was backed by celebrities, influencers, or venture capitalists. But not fitppl. We were an ambitious project started by Patrick with the goal of disrupting the status quo in the industry, and we did it all on our own. Despite starting at the bottom, we've made a big impact through our determination and hard work.
When we launched in 2015, it seemed like every other company was backed by celebrities, influencers, or venture capitalists. But not fitppl. We were an ambitious project started by Patrick with the goal of disrupting the status quo in the industry, and we did it all on our own. Despite starting at the bottom, we've made a big impact through our determination and hard work.
2011: Foundation
During a brief stay in Costa Rica in 2011, Patrick became accustomed to consuming a diet of unprocessed, local, whole foods. He embraced this simple way of living and it eventually led to the creation of the fitppl brand.
2012: The Idea
Inspired by his time living in Costa Rica and fueled by the unhealthy options available in his office kitchen, Patrick set out to create a brand that embraced the simplicity and wholesomeness of unprocessed, local foods. Thus, fitppl was born.
2013: The Mission
While swimming off the coast of Koh Hong Island in Thailand, Patrick saw firsthand the devastating impact of plastic pollution on the ocean. It was floating everywhere. As he delved deeper into the issue, he realized just how dire the situation was. That experience sparked the creation of the ditch the plastic initiative and fitppl's mission to reduce waste and environmental impact.
2014: Taking Action
Determined to make a real difference, Patrick used his past experiences as inspiration to launch a company with a genuine mission: to create clean protein, from product to packaging. He began experimenting with and testing various ingredient blends in his apartment kitchen, working tirelessly to bring the first fitppl products to life.
2015 - 2016: The Launch
After experiencing the negative effects of plastic pollution in Thailand, Patrick made it his mission to launch a company that prioritized sustainability and purity. He spent countless hours in his apartment kitchen testing and perfecting protein blends made from the highest quality ingredients. Despite facing challenges in finding partners that shared his values, Patrick remained determined to create products that were both beneficial for humans and the environment. In 2015, after years of dedication and hard work, fitppl was born with the goal of elevating human nutrition while also promoting environmental stewardship.
2017: The Cleanups
In 2017, Patrick realized that he had taken on a huge challenge with fitppl, facing off against a giant industry. However, he was determined to see his mission through to the end. As a final step, he organized the company's first cleanup in June of that year. This event solidified fitppl's commitment to raising awareness and getting people involved in addressing the issue of waste. What started as a small idea in 2012 had grown into a significant movement, making fitppl the first food and supplement company to actively clean up the waste created by its industry.
2019: The Expansion
In 2019, fitppl achieved a significant milestone by launching in all Whole Foods stores in Texas. This was a major accomplishment for the company and for its founder, Patrick, who has been shopping at the original Whole Foods in Austin since 1991.
The Future
fitppl started as a simple concept to provide pure, authentic nutrition. As the company grew, so did our commitment to sustainability and making a positive impact in our communities. Despite the challenges, we've never wavered from our core values and have consistently created products that are better for people and the planet. We're proud of our accomplishments so far, but there's always more work to be done as we continue to strive for excellence and make a meaningful difference.
2011: Foundation
During a brief stay in Costa Rica in 2011, Patrick became accustomed to consuming a diet of unprocessed, local, whole foods. He embraced this simple way of living and it eventually led to the creation of the fitppl brand.
2012: The Idea
Inspired by his time living in Costa Rica and fueled by the unhealthy options available in his office kitchen, Patrick set out to create a brand that embraced the simplicity and wholesomeness of unprocessed, local foods. Thus, fitppl was born.
2013: The Mission
While swimming off the coast of Koh Hong Island in Thailand, Patrick saw firsthand the devastating impact of plastic pollution on the ocean. It was floating everywhere. As he delved deeper into the issue, he realized just how dire the situation was. That experience sparked the creation of the ditch the plastic initiative and fitppl's mission to reduce waste and environmental impact.
2014: Taking Action
Determined to make a real difference, Patrick used his past experiences as inspiration to launch a company with a genuine mission: to create clean protein, from product to packaging. He began experimenting with and testing various ingredient blends in his apartment kitchen, working tirelessly to bring the first fitppl products to life.
2015 - 2016: The Launch
After experiencing the negative effects of plastic pollution in Thailand, Patrick made it his mission to launch a company that prioritized sustainability and purity. He spent countless hours in his apartment kitchen testing and perfecting protein blends made from the highest quality ingredients. Despite facing challenges in finding partners that shared his values, Patrick remained determined to create products that were both beneficial for humans and the environment. In 2015, after years of dedication and hard work, fitppl was born with the goal of elevating human nutrition while also promoting environmental stewardship.
2017: The Cleanups
In 2017, Patrick realized that he had taken on a huge challenge with fitppl, facing off against a giant industry. However, he was determined to see his mission through to the end. As a final step, he organized the company's first cleanup in June of that year. This event solidified fitppl's commitment to raising awareness and getting people involved in addressing the issue of waste. What started as a small idea in 2012 had grown into a significant movement, making fitppl the first food and supplement company to actively clean up the waste created by its industry.
2019: The Expansion
In 2019, fitppl achieved a significant milestone by launching in all Whole Foods stores in Texas. This was a major accomplishment for the company and for its founder, Patrick, who has been shopping at the original Whole Foods in Austin since 1991.
The Future
fitppl started as a simple concept to provide pure, authentic nutrition. As the company grew, so did our commitment to sustainability and making a positive impact in our communities. Despite the challenges, we've never wavered from our core values and have consistently created products that are better for people and the planet. We're proud of our accomplishments so far, but there's always more work to be done as we continue to strive for excellence and make a meaningful difference.
It all startedwith great products.
From the beginning, we've never been willing to cut corners. Our products are held to a higher standard and we've never been satisfied with the status quo. Take our plant proteins, for example. We were the first to leave out stevia, which is often cheap and heavily processed. Now, even the big players are starting to follow suit. But imitation is the sincerest form of flattery, so we're ok with it.
From the beginning, we've never been willing to cut corners. Our products are held to a higher standard and we've never been satisfied with the status quo. Take our plant proteins, for example. We were the first to leave out stevia, which is often cheap and heavily processed. Now, even the big players are starting to follow suit. But imitation is the sincerest form of flattery, so we're ok with it.
and continues witha better mission.
Creating great products is awesome, but doing good in the community is even more rewarding. At fitppl, our mission to ditch plastic didn't just come out of nowhere – it's a personal crusade for our founder Patrick, who was inspired by an eye-opening experience in Thailand.
Creating great products is awesome, but doing good in the community is even more rewarding. At fitppl, our mission to ditch plastic didn't just come out of nowhere – it's a personal crusade for our founder Patrick, who was inspired by an eye-opening experience in Thailand.
The journey that ignited the fitppl mission.
In late 2013, Patrick was working as a freelance cinematographer and the fitppl brand was just an idea. But during some downtime, he took a trip to Thailand that changed everything. While there, he was deeply affected by the plastic pollution in the water and knew he had to take action. That's how the fitppl journey began. In this video, created by Patrick in 2013, you can see the beauty of Thailand and understand why preserving our oceans has never been more important.
"We're bombarded with buzzwords and empty promises that hide what's really in products and what happens to the packaging once it's thrown away. It's time for accountability in our industry for the amount of waste we create. Greenwashing only makes the problem worse. Most of the packaging we use ends up in our oceans instead of being recycled. The only solution is to clean it up. I want to inspire a large group of people to take action in their everyday lives and make a measurable impact on the damage being done to our oceans. That's the goal of the fitppl platform."- Patrick
"We're bombarded with buzzwords and empty promises that hide what's really in products and what happens to the packaging once it's thrown away. It's time for accountability in our industry for the amount of waste we create. Greenwashing only makes the problem worse. Most of the packaging we use ends up in our oceans instead of being recycled. The only solution is to clean it up. I want to inspire a large group of people to take action in their everyday lives and make a measurable impact on the damage being done to our oceans. That's the goal of the fitppl platform."- Patrick
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