best plant protein powder
About Us

Challenging the status quo. Since Day One.

It all started with an ambitious idea in Austin, Texas. You know, the city that keeps it weird. On a frustrated day in August 2012, at a less than stellar office job, our founder questioned why there were so many terrible nutrition options available. From that moment the seed for fitppl was planted.

So we do things differently.

It started with a couple of questions. Why are health products made this way? Why are they full of shady stuff? Health products are full emulsifiers, gums, added sugars, natural flavors, and "other ingredients", not so healthy. So we thought why not to do things differently and create a wellness brand that actually created health products. Crazy right?

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Ditch the plastic

The trip that catapulted the fitppl mission

In late 2013, when fitppl was still just an idea our founder, Patrick, took an extended trip to Thailand which changed the trajectory of his life and was the catalyst to start the fitppl journey. With the all the beauty Thailand had to offer, one thing stuck in his mind. The plastic pollution in the ocean. This video was created by Patrick way back in 2013 to share the experience that started a movement.

Ditch the plastic

The trip that catapulted the fitppl mission

In late 2013, when fitppl was still just an idea our founder, Patrick, took an extended trip to Thailand which changed the trajectory of his life and was the catalyst to start the fitppl journey. With the all the beauty Thailand had to offer, one thing stuck in his mind. The plastic pollution in the ocean. This video was created by Patrick way back in 2013 to share the experience that started a movement.

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Better for people. Better for the planet.

The fitppl standard

Non-GMO Project verified. Gluten-Free Certified. Vegan.org certified. Certified B Corp. This means our products undergo rigorous testing and traceability from farm to doorstep.

See Our Standard
Meet Patrick

Big Beard. Bigger mission.

Meet Patrick, he's the founder of fitppl. He grew up in Austin where his love for the outdoors started. He has a serious beard, and a serious mission.

Read Our Story
best plant protein powder
Meet Patrick

Big Beard. Bigger mission.

Meet Patrick, he's the founder of fitppl. He grew up in Austin where his love for the outdoors started. He has a serious beard, and a serious mission.

best plant protein powder
Read Our Story

Authentic Sustainability

There's too much talk about caring for the environment, we're actually doing something about it.

Cleanup impact to date

35,446

Pounds of trash removed

2,603

Total Volunteers

Featured in

ProudlyHomegrownin Austin, Texas

ProudlyHomegrown inAustin, Texas