About Us
Challenging the status quo. Everyday.
It all started with an ambitious idea in Austin, Texas. You know, the city that keeps it weird. On a frustrated day in August of 2012, one guy (our founder, Patrick) decided to question why things were done the same way for so many years. From that moment the fitppl concept was born.
Which means we do thing differently.
It started with one question. "Why are health products made this way?" Which lead to the very blunt question of "why are most protein powders full of sh*t? These products were loaded with emulsifiers, gums, and "other ingredients". That wasn't all, they were also loaded with stevia, which can be processed, mixed with chemicals, blended in a hundred ways, and still legally be called simply stevia. For us, this wasn't how things should be done.
This lead us to another question. "Why are these companies so wasteful?" Being from Austin, we grew up around nature, so our belief was that we have a responsibility to protect and preserve the world we live in. Apparently other brands in our industry didn't share that same mindset. So we decided to do something about it.
Ditch the plastic
The trip that catapulted the fitppl mission
In late 2013, the fitppl brand was still just an idea. Patrick decided to meet a friend that was traveling Thailand. This trip changed the trajectory of his life and was the catalyst to start the fitppl journey. With all the beauty Thailand had to offer, one thing stuck in his mind. The plastic pollution he witnessed. This video created by Patrick way back in 2013 which captured the beauty of the country during his 40 day trip.
Ditch the plastic
The trip that catapulted the fitppl mission
In late 2013, the fitppl brand was still just an idea. Patrick decided to meet a friend that was traveling Thailand. This trip changed the trajectory of his life and was the catalyst to start the fitppl journey. With all the beauty Thailand had to offer, one thing stuck in his mind. The plastic pollution he witnessed. This video created by Patrick way back in 2013 which captured the beauty of the country during his 40 day trip.
Highest quality ingredients
The fitppl standard
Non-GMO Project verified. Gluten-Free Certified. Vegan.org certified. This means our products undergo rigorous testing and traceability from farm to doorstep.
Meet Patrick
Big Beard. Bigger mission.
Meet Patrick, he's the founder of fitppl. He grew up in Austin where his love for the outdoors started. He has a serious beard, and a serious mission.
Each purchasesupports ourcleanups
We naturally do things differently. Too many brands talk about caring for the environment, we're actually doing something about it.
Our impact to date
38
CLEANUPS
2,603
VOLUNTEERS
35,446
POUNDS OF TRASH REMOVED
ProudlyHomegrown inAustin, Texas
ProudlyHomegrown inAustin, Texas
Press Kit
Are you a media outlet and want to share our mission. Visit our media page, it has everything you need from logos, pictures, and videos.
