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Our Story

Challenging the status quo. Since Day One.

In August 2012, our founder, Patrick, was at his less than stellar office job in Austin, Texas. The office offered snacks to employees and he wondered why there were only terrible nutrition options available.  This sparked the idea of fitppl, products that incorporates real ingredients with nothing shady.

So we naturally do things differently.

fitppl started with the "why". Why are wellness products still full of shady ingredients? Why are CPG brands so wasteful? So from day one we did things differently. We focused on products that are better for people and better for the planet.

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Ditch the plastic

The trip that catapulted the fitppl mission

In late 2013, when fitppl was still just an idea our founder, Patrick, took an extended trip to Thailand which changed the trajectory of his life and was the catalyst to start the fitppl journey. With all the beauty Thailand had to offer, one thing stuck in his mind. The plastic pollution in the ocean. This video was created by Patrick way back in 2013 to share the experience that started a movement.

Ditch the plastic

The trip that catapulted the fitppl mission

In late 2013, when fitppl was still just an idea our founder, Patrick, took an extended trip to Thailand which changed the trajectory of his life and was the catalyst to start the fitppl journey. With the all the beauty Thailand had to offer, one thing stuck in his mind. The plastic pollution in the ocean. This video was created by Patrick way back in 2013 to share the experience that started a movement.

best plant protein powder
Better for people. Better for the planet.

The fitppl standard

our products undergo rigorous testing and traceability from farm to doorstep. fitppl products are Non-GMO Project verified, Gluten-Free Certified, Vegan.org certified, while being a Certified B Corp.

See Our Standard
Meet Patrick

Big Beard. Bigger mission.

Meet Patrick, the founder of fitppl. Patrick grew up in Austin where his love for the outdoors started. He has a serious beard, and a serious mission.

Read Our Story
best plant protein powder
Meet Patrick

Big Beard. Bigger mission.

Meet Patrick, he's the founder of fitppl. He grew up in Austin where his love for the outdoors started. He has a serious beard, and a serious mission.

best plant protein powder
Read Our Story

Authentic Sustainability

There's a lot of talk but not a lot about of action. So we're getting our hands dirty.

Cleanup impact to date

37,398

Pounds of trash removed

Featured in

ProudlyHomegrownin Austin, Texas

ProudlyHomegrown inAustin, Texas