Our Story
Disrupting the norm. From the start.
In August 2012, our founder Patrick was unimpressed by the lack of healthy snack options offered at his office. That's when the idea for fitppl was born – a line of products that prioritize real, wholesome ingredients and nothing shady. Today, we continue to be committed to helping people elevate their nutrition and live their best lives.
Taking a natural approach to innovation.
At fitppl, we've always been driven by the "why". Why are wellness products full of shady ingredients? Why are CPG brands so wasteful? From day one, we've been committed to doing things differently – creating products that are better for people and the planet. We believe in taking a natural approach to innovation, challenging the status quo and disrupting the norm.
Ditch the plastic
The journey that launched the fitppl mission
It was a trip to Thailand that sparked the fitppl journey and changed our founder Patrick's life forever. In late 2013, as he explored the beauty of the country, one thing stood out to him – the devastating impact of plastic pollution on the ocean. Inspired by this realization, Patrick created a video to share his experience and ignite a movement. This is the story of how fitppl was born.
Ditch the plastic
The journey that launched the fitppl mission
It was a trip to Thailand that sparked the fitppl journey and changed our founder Patrick's life forever. In late 2013, as he explored the beauty of the country, one thing stood out to him – the devastating impact of plastic pollution on the ocean. Inspired by this realization, Patrick created a video to share his experience and ignite a movement. This is the story of how fitppl was born.
Better for people. Better for the planet.
The fitppl standard
We go above and beyond to ensure the quality and integrity of our products. From farm to doorstep, every product undergoes rigorous testing and traceability. Plus, we're proud to be Non-GMO Project verified, Gluten-Free Certified, Vegan.org certified, and a Certified B Corp.
Meet Patrick
Big Beard. Bigger mission.
Meet Patrick, the founder of fitppl and a man on a mission. A native of Austin, Patrick has always been inspired by the great outdoors and has dedicated his career to creating products that are better for people and the planet. With his serious beard and even more serious dedication, he's leading the charge towards a healthier, more sustainable future.
Meet Patrick
Big Beard. Bigger mission.
Meet Patrick, the founder of fitppl and a man on a mission. A native of Austin, Patrick has always been inspired by the great outdoors and has dedicated his career to creating products that are better for people and the planet. With his serious beard and even more serious dedication, he's leading the charge towards a healthier, more sustainable future.
Authentic Sustainability
We're tired of empty promises. That's why we're taking action and getting our hands dirty.
Cleanup impact to date
37,398
Pounds of trash removed
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