Protein powder without (a lot of) plastic
If you’ve ever wondered why protein leaves so much packaging behind, we have too.
Since day one, fitppl has worked to reduce plastic, make better packaging choices, and support community cleanups while continuing to look for practical ways to create less waste.
Protein shouldn’t have to come with so much waste
You check the ingredients. It makes sense to think about what gets left behind, too.
Protein powders can come with tubs, lids, scoops, labels, and shipping materials. Even when some of it is recyclable, it still adds up.
Since day one, fitppl has worked to reduce plastic, make more thoughtful packaging decisions, organize community cleanups, and keep looking for practical ways to create less waste.
We’re not claiming the problem is solved. We’re choosing to keep working on it.
What fitppl is doing about the waste
Quick fitppl sustainability facts
85%
less plastic used by weight
37,000+
pounds of trash and microplastics removed from communities
10,000+
plastic scoops avoided
10+
years addressing waste differently
It matters to people
We’re not done yet
If you care about waste, “better” isn’t the same as “problem solved.”
Our current pouch uses brown Kraft paper, metallized PET, and a polyethylene inner layer. Compared with traditional rigid plastic tubs, it uses approximately 85% less plastic by weight while still protecting the product from oxygen, moisture, and light.
We’ve also replaced plastic scoops with compostable scoops made from upcycled sugarcane fiber, avoiding thousands of single-use plastic scoops.
Our packaging still has an environmental impact. We’ll keep looking for practical ways to reduce it further.
Beyond the packaging
Reducing waste doesn’t stop with packaging.
Since 2015, fitppl has hosted cleanups to remove plastic and litter from local parks, trails, and waterways.
For us, responsibility means making better packaging choices and taking direct action where we can.
What’s in your protein matters. So does what it comes in.
Optimal Plant Protein is the product behind our ongoing effort to reduce unnecessary plastic and make more thoughtful packaging choices, without pretending we’ve solved everything yet.
Explore Optimal Plant Protein
Frequently Asked Questions
Questions conscious buyers ask us about plastic, packaging, waste, and our sustainability efforts.
Is fitppl protein powder completely zero waste?
No. We don’t claim to be completely zero waste. Our packaging still has an environmental impact, but we’re working to reduce unnecessary plastic, use lower-waste alternatives where practical, and keep improving over time.
What is fitppl doing to reduce plastic?
We use lightweight Kraft laminate pouches instead of traditional rigid plastic tubs. By weight, our pouches use approximately 85% less plastic while still providing the barrier needed to protect the product. We’ve also replaced traditional plastic scoops with compostable scoops made from upcycled sugarcane fiber.
What is the protein scoop made from?
Our scoop is made from upcycled sugarcane fiber, also called bagasse, which is an agricultural byproduct left after sugarcane is processed for juice. The scoop is compostable.
Why does fitppl use pouches instead of tubs?
Our pouches are made from a laminate of brown Kraft paper, metallized PET (VMPET), and polyethylene (PE). This structure helps protect the product from oxygen, moisture, and light while using significantly less plastic by weight than a traditional rigid tub.
Are fitppl’s pouches recyclable?
We’re always looking for better packaging options, but not at the expense of product quality. Our current pouch isn’t recyclable because of its thin metallized PET layer, but it uses approximately 85% less plastic by weight than a traditional rigid tub while providing the barrier needed to keep the product protected.
How do fitppl's community cleanups work?
We provide the cleanup materials and invite members of the community to join us in removing plastic and other litter from local parks, trails, and waterways. It’s one way we take action beyond the packaging itself.
Is this just another “sustainable” marketing claim?
We don’t claim to be completely zero waste. Our goal is to be transparent about the impact our packaging still has while continuing to reduce plastic, use lower-waste alternatives where practical, and support hands-on cleanup efforts in our communities.