What is a Certified B Corporation?

A company that has completed B Lab's B Impact Assessment, had its answers verified by B Lab, and met its standards for social and environmental performance, transparency and accountability.

Why was fitppl named Best For The World in 2019?

For practices like tying cleanups and litter-removal pledges to product purchases, measuring litter removal by weight, switching to palm leaf scoops instead of plastic, and our Ditch The Plastic initiative.

Has fitppl been honored more than once?

Yes. 2019 was our second year in a row as a Best For The World honoree, following our recognition in 2018. Read about it in our 2018 announcement.

What does the B Impact Assessment measure?

It looks at a company's impact on its workers, community, customers and the environment, along with how it's governed. Environmental questions cover areas like materials, waste, energy and how products are made and delivered.

Environment

Best For The World...Again (2019)

Q: What is B Corp Best For The World: Environment?

It's an annual recognition from the nonprofit B Lab for Certified B Corporations whose verified environmental impact score lands in the top 10 percent of all B Corps.

For the second year in a row, fitppl was recognized by B Lab as a Best For The World honoree, this time on the 2019 Best For The World: Environment list.1 Honorees...

Patrick Schecht September 4, 2019 1 min read

For the second year in a row, fitppl was recognized by B Lab as a Best For The World honoree, this time on the 2019 Best For The World: Environment list.¹ Honorees are Certified B Corporations whose verified environmental impact score lands in the top 10 percent of all B Corps.

What the recognition measures

To certify as a B Corporation, a company has to complete B Lab's full B Impact Assessment and have its answers verified. The assessment evaluates a company's impact on its workers, community, customers and the environment, along with how it's governed. Companies scoring in the top 10 percent set a high bar for using business as a force for good.

Why we made the list

We made the list thanks to practices like:¹

Tying cleanups and litter-removal pledges directly to product purchases
Measuring our litter removal commitments by weight
Switching to palm leaf scoops instead of plastic
Our Ditch The Plastic initiative and organic, plant-based ingredients

B Lab also releases separate lists recognizing top-performing B Corps for Community, Customers, Governance and Workers. Read about our first recognition in our 2018 announcement.