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Environment

B Corp Best For The World 2018

Today, fitppl was recognized for creating extraordinary positive impact as a business based on an independent, comprehensive assessment administered by the nonprofit B Lab. Honorees are featured on B the Change, the digital Medium publication produced by B Lab, at bthechange.com/bestfortheworld.

Aerial view of a winding road through green forested mountains

Today, fitppl was recognized as a B Corp Best For The World honoree for creating positive impact as a business, based on an independent, comprehensive assessment administered by the nonprofit B Lab.

Best For The World honorees are Certified B Corporations that earned scores in the top 10 percent on the B Impact Assessment. In 2018, B Lab recognized nearly 1,000 of the more than 2,500 Certified B Corporations across its lists.1 The assessment measures a company's positive impact on its workers, community, customers and the environment. To certify as B Corporations, companies must complete the full assessment and have their answers verified by B Lab.

The full B Impact Assessment evaluates a company's environmental performance, employee relationships, diversity, involvement in the local community, the impact a company's product or service has on those it serves, and more. Honorees scoring in the top 10 percent of all B Corporations set a gold standard for companies using business as a force for good. We made the list thanks to practices like our cleanups, zero-waste scoops and organic plant-based ingredients.

B Lab releases separate lists recognizing top-performing B Corporations as Best For Environment, Best For Customers, Best For Governance, Best For Community and Best For Workers. We were honored again in 2019. Read our 2019 announcement.

Sources 1

Numbers in the article link to these sources.

  1. Sustainable Brands. 'Best for the World': B Lab recognizes nearly 1,000 top-scoring B Corps. 2018.

Questions, answered

What does B Corp Best For The World mean?

It's an annual set of lists from the nonprofit B Lab that recognizes Certified B Corporations scoring in the top 10 percent on its B Impact Assessment, overall or in categories like Environment, Community, Customers, Governance and Workers.1

What is a B Corp?

A Certified B Corporation is a business that has completed B Lab's B Impact Assessment, had its answers verified, and met B Lab's standards for social and environmental performance, transparency and accountability.

What practices earned fitppl the 2018 honor?

Practices like our cleanups, zero-waste scoops and organic plant-based ingredients.

How does a company become a Certified B Corporation?

It completes the full B Impact Assessment, has its answers reviewed and verified by B Lab, and meets B Lab's minimum score and legal requirements. Companies recertify on a regular cycle to keep the certification.

Was fitppl recognized again after 2018?

Yes. We were named a Best For The World: Environment honoree again in 2019. Read our 2019 announcement.